New Development Division

We leverage a sophisticated global database and market intelligence tools to provide developers with critical insights, ensuring informed decision-making at every stage. Our research-driven approach includes:

• Competitive Market Analysis
• Comparable Benchmarking
• Global Database Access
• Pricing & Absorption Strategy

Our team works closely with developers to craft a vision that aligns with market demand while setting a new standard for luxury living. We oversee:

• Preliminary Planning Guidelines
• Design Positioning
• Service and Amenity Programming
• Unit Mix & Diversity Strategy
• Floor Plan Optimization
• Interior Package Direction
• Sales Gallery Strategy & Design
• Model Residence Coordination
• Architect & Design Consultant Selection & Management
• Rendering & Visual Coordination

Our in-house branding and marketing specialists curate a compelling identity for each project, ensuring maximum exposure and engagement through:

• Demographic Analysis & Brand Identity
• Competitive Marketing Strategy
• Marketing Collateral Development
• Interactive & Digital Direction
• Social Media & Public Relations Strategy
• Branded Partnership Management
• Event Strategy

We drive successful sales strategies by managing all aspects of inventory, pricing, and broker outreach. Our expertise includes:

• Launch Strategy & Execution
• On-Site Sales Team Staffing & Management
• Ongoing Pricing & Inventory Management
• Local, National & Global Broker Outreach
• Offer & Contract Negotiation Oversight
• Daily, Weekly, & Monthly Reporting & Analytics
• Inventory & Lead Management Systems

Plus Real Estate offers a comprehensive, integrated suite of services for luxury residential developments, providing end-to-end support from the initial planning and design stages to final sales and operational management. Our focus is on delivering a seamless experience for developers by leveraging our deep market knowledge, design expertise, and innovative technology solutions.

Our dedicated research team uses a global database and cutting-edge tools to provide developers with real-time insights into market conditions, competitor performance, and sales trends. We help developers identify the best locations, pricing strategies, and buyer demographics, backed by robust reporting and market intelligence.

We provide expert advice on design positioning, unit mix, and amenity programming, ensuring that every development resonates with its target market. Our team coordinates all aspects of the design process, from architect and consultant recommendations to the creation of floor plans, interior packages, and high-end residence upgrades. We also oversee the design and development of sales galleries and model residences, providing ongoing design support as the project evolves.

Our marketing division works closely with developers to create compelling branding, marketing campaigns, and targeted outreach strategies that will differentiate a project in competitive markets. We focus on developing buyer profiles, crafting high-quality marketing collateral, and ensuring an effective online presence through digital media and social media strategies. Additionally, we work with brokers and international networks to maximize exposure and generate early interest in the development.

Plus Real Estate manages the full spectrum of the sales process, from onsite agent strategy and inventory management to contract negotiations and closing support. We ensure that the right sales strategies are in place, recruit experienced agents, and track sales performance using real-time reporting systems. Our team works closely with brokers, both locally and internationally, to expand reach and optimize sales conversions.

We utilize advanced technology to enhance inventory and lead management, real-time analytics, and the smooth management of transactions. Our project dashboard ensures that developers have access to real-time updates, reporting, and data to keep the project on track and aligned with market demands.